Client / Chevrolet

The goal of our work was to establish and maintain a strong, consistent, and distinctive look and feel. We engaged, educated and inspired future vehicle owners to “Find New Roads” by creating compelling communications through the tools, visuals and unique applications to create great work for Chevrolet. Throughout our process we reached key audiences in the market searching for their next vehicle of choice.

 
 
 
 

Audience / Consumers

Chevrolet connects with all generations, upwardly mobile, “high-value” consumer targets. Whether they are fresh out of college, working full time, or retired. Chevrolet produces vehicle’s for every generation. However the importance of staying connected where audiences consume content is critical. Our role leaned primarily in the social market during the earliest years of it’s adoption. Breaking boundaries to Find New Roads.

 
 
 
 

Purpose / Design

Building relevant connections on our audiences terms - through Digital, Video, Social, Audio Display. Activating unique social trends & amplifying traditional advertising throughout all forms of media. Our purpose was to introduce the brand as a compelling, world-class alternative to traditional imports.

  • Continue motivating consumers to rethink what’s possible from Chevrolet.

  • Discoverable Brand Presence through media that creates an avenue for inspiration and curation.

 
 
 
 

Messaging / Comms

  • Ignite / Spark Interest and Curiosity - “2 Seconds/2 Thumb Scrolls”

  • Inspire / Catalyst to drive discovery on their terms - “The Rabbit Hole”

  • Enable / Empowering them to build their own personal connection to the brand - “Personal Brand Utilities”

 
 
 
 
 
 

Unit / Team

  • Prime Agency : McCann

  • FleishmanHillard’s Role : Social Media / Marketing & Advertising

  • Direct Role : Senior Art Director for first 3 years then promoted to Associate Creative Director for remaining 2 years of contract

    Reported to Executive Creative Director - Leading 4 Direct Reports consisting of Art Directors, Copywriters, & Production. Supporting the Social Strategy, Intelligence, Account, Paid, & Real Time Teams.