Client / Longhorn Steakhouse
Our role was focused in social media marketing efforts to effectively raise the interest of new customers while continuing advocacy from the loyalist. LongHorn Steakhouse is a casual dining restaurant chain based in the United States. A casual dining restaurant comes under the full service dining category and is typically described as an establishment that offers table service and moderately priced food in a casual environment.
Audience / Prospects
Our audience knows LongHorn Steakhouse is all about Steak, Spices, Fire and Steel. Our flavorful, boldly seasoned steaks and our grilling expertise truly set us apart.
Purpose / Design
Today, our work and efforts with LongHorn continues the mission of grilling up legendary steaks done right, the LongHorn way. Our steaks are cut by hand, boldly seasoned and grilled to your exact specifications. Our service delivers a Cut Above Experience every time.
Messaging / Comms
Customer Loyalty
Influencers
Non to Low-Propensed Markets
Unit / Team
FleishmanHillard’s Role : Social Media / Marketing & Advertising
Direct Role : Social Media / Senior Art Director
Reported to Creative DIrector / Executive Creative Director - Supporting mission to lead 2 Direct Reports consisting of Art Directors, Copywriters, Production, Social, Strategy, Intelligence, Account, Paid, & Real Time.