Client / Thyssenkrupp
Announcing ThyssenKrupp’s big HQ move to Atlanta was no easy task. Our role was to find the “thread” in how their story would be communicated internally. which the company announced July 26 of 2018. The project would bring 900 jobs to three facilities on a nearly five-acre site near the Atlanta Braves’ SunTrust Park and the surrounding development Battery Atlanta. The Atlanta headquarters and test tower is set to be completed by 2022. Our team provided internal web, print, digital and augmented reality services to meet the C-Suite/Internal communication needs of this massive endeavor in only 3 months timeframe.
Unit / Team
Prime Agency : FleishmanHillard
Role : C-Suite Internal Communication / PR
Direct Role : Senior Art Director :
Reported to Creative Director & Executive Creative Director - Supporting mission to lead 3 Direct Reports consisting of Art Directors & Copywriters while also partnering with Pixel Texel AR, Production, PR, Strategy, Account Teams.